DIGITAL

Basic Digital Marketing Course

The marketing of a product or any services by using digital Channels to reach directly to a consumer is known as Digital Marketing. The main focus is to promote the brands through various medium of digital media Platform for brand awareness and lead generation by using an internet. An example to understand digital marketing is like Suppose you want to do your product marketing. Then How will you do that? You can ad on tv or newspaper ads billboard ad or website ad, even put your on youtube, you can do sponsorship on youtube and many more ways. so Whenever you choose a channel digitally for marketing then it is known as Digital Marketing.

Digital Marketing Includes Some Major Understanding In-

• SEO(Search Engine Optimization)
• SMO(Social Media Optimization)
• SEM(Search Engine Marketing)
• SMM(Social Media Marketing)
• E-Mail Marketing
• Google Analytics

1. PPC(Pay Per Click Advertising)
2. Affiliate Marketing.

The popular way to Know the Digital Marketing by the following Knowledge of:

1. Search Engine Optimization(SEO): SEO is an essential way to boost up your website by organically and naturally for the search result in google, bing, yahoo, and many other search engines. Google updates its algorithms regularly because of the relevant results to come up for the user. Remember, it is the most effective way to reach the target with an authenticated way and marketing strategy that will catch the organic or real traffic to your business or in your site.


2. Search Engine Marketing(SEM): Another way to generate traffic is to do SEM(Search Engine Marketing), to drive traffic into your business through the paid efforts which are also known as Paid Search Marketing. It Includes PPC(Pay Per-Include), CPC(cost-per-click), CPM(Cost-Per-Thousand Impressions) models.


3. Mobile Marketing: The Best medium to reach fast to a user is through mobile marketing. We recommend you to Try mobile marketing for the growth of your business. In Mobile Marketing you must customize your design accordingly to the mobile devices that should be visible clearly in mobile so that your ads can be seen by any user.


4. E-Mail Marketing: When commercial Message sent through email to listed potential customers then this strategy is known as Email Marketing. Effective email marketing Software helps you to maintain Email lists that are based on some of several factors that include likes and dislikes visitors. Make sure to send penalized emails that help to create trust. However many countries have laws against email marketing for spamming.


5. Affiliate Marketing: It is a Performance-based marketing program, where you pay to publishers who give you interested customers list. It is based on the leads generation, promotion or simply sales conversions to perform.